Brighton Photo Biennial is the UK’s leading curated photography festival and promotes new ways of thinking about photography through a commissioned programme of events and exhibitions. This BPB was held from the 1st to the 30th October 2016.
Kevin Beck asks Will McLean about setting design restrictions for content creators and building a reusable Wordpress theme.
We refined almost every aspect of the site. Rather than doing a rebuild we used the 2014 site as the beginning of what is now a reusable Wordpress theme for all future Biennials. This was a great approach as it means every penny spent on the site this year is also going towards the site for all future years. With this in mind we built some nice features in the back end to accommodate future branding changes.
Good web design relies heavily on creating design boundaries for content creators. This means placing some design restrictions on what layout modules can appear on certain pages and what content forms can appear within those layouts. However, when you are thinking about making a flexible and adaptable site structure for content that has not even been developed, those restrictions must be relaxed slightly. The challenge is relaxing them enough to be able to accommodate future content, but not so much that the integrity of the design is compromised. This was the challenge that took the most careful thought.
Working within existing brand guidelines is always enjoyable. It is not always straightforward but the enjoyment lies in the challenge of creating a site that synchronises with another designer’s vision. We are very used to this process as we often work in collaboration with external design agencies to build their client’s sites. So for us, it is not a huge leap to this way of working.
Without a doubt, it is clarity of content. Rather than trying to hide and show information in trendy, design-y ways, sites like this need simple lists of information. That is not to say that it can’t look good. A well thought-out typographic structure, as well as a simple, punchy colour scheme, is all that is needed to make a list of event details sing! What helps markedly in these type of sites is a well considered and high quality feature image - which BPB always has.